Aardvark was established in 2004 with some initial licensing opportunities with Skype and Hasbro.
Working with our team in Hong Kong, we created a range of talking internet telephones with Skype that were sold all over the world.
Textile designs then followed with Hasbro and the Rugby World Cup which are distributed globally.
As the product design side of the business grew internationally the company decided to adjust the focus of the business from UK distribution to concentrate on purely FOB sales direct from China.
We work with a number of exclusive distributors in countries like Australia, Benelux and Scandinavia.
In the UK we started to work with drop shipping retailers such as Lastminute.com and Scotts of Stowe and out of these succesful relationships emerged what is now Reader Shop.
Consumer magazines have very strong brands and Aardvark helps a wide range of publishers profit from this by creating branded online shops that link local or niche magazines with some of the best suppliers in the country.
The branded shops are supported by a dedicated UK customer service team and quality products are actively sourced and selected by our buying team.
Reader Shop is growing fast because we concentrate not on high-tech and faceless affiliates schemes, but old fashioned customer service, product selection and a strong focus on the interests of readers.
We also manufacture and ship products ourselves so understand the challenges and opportunities faced by our portfolio of supplier partners.
Reader Shop creates a significant additional revenue stream and brand extension for publishers, additional profits for suppliers and convenience for readers.
Aardvark Innovation benefits from a very experienced management team:
Managing Director: Richard Counsell
Barclays Bank and Sunday Telegraph's Ecommerce Entrepreneur of the Year 2000
Sales Manager: Tina Veater
Former director of advertising sales at Northcliffe Newspapers
Chairman: Charles Sanders
Founder director at Druid Group Plc
Finance Director: Phil Morris
For more information about any aspect of our business then please do not hesitate to get in touch.